Mission-Slip: Why it’s a good thing… and how to stop it.

To any organization, but especially a non-profit, the mission statement is the foundation, the starting point, the basis of all work performed in the company’s name. Sometimes, though, the organization may find itself veering away from its mission— external and internal factors can spur this. For example, the March of Dimes was founded to fight Polio. Once the vaccine was created, the organization had to change its mission or become obsolete. Internally, mission-slip can occur when employees begin to see another side of the issue they are fighting. For example, an anti-drug organization may begin to emphasize the relationship between poverty and drug use, and want to incorporate poverty issues into their work.

Despite the mission being the core of the organization, slipping away is not a sign of weakness. In fact, internal mission-slip is a sign that your organization is thinking creatively about the problems it combats. No issue exists outside of its ecology. There are numerous factors that play into the work you do. Looking at the

issue from other angles can only make the organization stronger. It also means that your staff and volunteers don’t feel constrained. Creativity is the product of a free mind. A brain that is too concentrated or focused does not think creatively.

External mission-slip is rare, and more often speaks to outdated strategies, not an obsolete cause. If these concerns arise, they should be addressed. Be wary of staffers that hold on to old practices and causes simply to keep their job or avoid learning new things. This does not promote a healthy organization.

When you see mission-slip occurring, bring it to the larger organization, either to the staff, volunteers, or board. Discuss what one idea defines your everyday work. Welcome diverse, personal answers. Ask each person why they believe in their work. Ask them what word they most closely associate with the organization. Develop a phrase, word, or feeling that incorporates the answers of the group. Does the idea parallel the mission statement? Discuss if the mission is slipping toward this idea. If so, go forward with the project. If not, consider revising or ending the project.

These monthly meetings are vital to the health of the organization. If you’re not having them yet, get on it! If you are, make sure you are doing it right. Create a safe place for volunteers or staff to discuss their ideas. Don’t let these turn into the dry, stale check-ups that most offices know. Always have a reminder of the mission statement at these meetings. Either read or display it.

Finally, encourage this thinking—it is creativity! But always hold on to the idea that encompasses your organization; keep it close. All action should further the mission.